Dunzo’s demise: How the Reliance-backed hyperlocal delivery

 


In January 2022, Dunzo appeared unstoppable fresh from raising $240 million led by Reliance Retail. The company promised to deliver groceries to millions of Indians within 15 minutes.

Three years on, Kabeer Biswas, its sole remaining founder has left Dunzo marking the end of a venture that pioneered India's hyperlocal delivery movement. ETtech reported on Thursday that Biswas has joined Flipkart to lead the ecommerce major’s quick commerce business Minutes.

A closer look at the events of the past few years reveals a series of strategic missteps, financial mismanagement, and operational challenges that eventually led to the downfall of Dunzo.

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